A ready Trace core, tailored to your data and business processes
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The core Trace solution
A clear next step for every customer.
Understand which customer needs attention, what to offer and when to act.
Who should the team follow up with today?
What should you offer, and when?
See the growth opportunity in each account.
Keep valuable relationships in focus.
Your team’s knowledge, in one record.
Move from reporting to a management decision.
Customer knowledge creates value when it leads to a clear decision and action.
One shared history. For every customer.
Bring recorded orders, payments and conversations together in each customer’s context. Your team continues the relationship from a shared account history.
Related records together
Context for each follow-up
Work with available data
Illustrative example
Customer context
Order historyConversationsFollow-upsPaymentsCommitmentsComplaintsOpportunitiesTeam notesOrder historyConversationsFollow-upsPaymentsCommitmentsComplaintsOpportunitiesTeam notes
Order historyConversationsFollow-upsPaymentsCommitmentsComplaintsOpportunitiesTeam notesOrder historyConversationsFollow-upsPaymentsCommitmentsComplaintsOpportunitiesTeam notes
Order historyConversationsFollow-upsPaymentsCommitmentsComplaintsOpportunitiesTeam notesOrder historyConversationsFollow-upsPaymentsCommitmentsComplaintsOpportunitiesTeam notes
Scattered records, one shared history
Customer context. A clearer decision.
Review purchase history, timing, commitments and constraints together. Your team sees a recommendation with its reasons, then decides how to follow up.
Priorities for daily follow-ups
Basket and timing estimates with sufficient data
Opportunities for account growth and retention
Illustrative example · From customer history to a suggested action
TraceWhich customer needs a follow-up?
From customer history to a suggested action
Review purchase historyFor team review
Review previous follow-upsFor team review
Check payment contextFor team review
Check open complaintsFor team review
Prepare a suggested actionFor team review
A suggestion with reasons; your team makes the final decision.
An illustration of the product workflow
Every follow-up. An outcome you can review.
Record call outcomes, customer commitments and the next follow-up date. Shared history helps each action build on the last, and recorded outcomes support a review of the work.
Recorded conversation outcomes
Clear owners and dates
Agreed evaluation measures
Continuing the follow-up · Illustrative example
Review suggestionPendingReady for review
Contact customerPendingOutcome recorded
Record commitmentPendingContext updated
Set next datePendingNext step agreed
Review with the teamPendingKept in the history
This is an illustrative workflow, not an actual customer outcome.
Revenue intelligence, in one connected workflow
›Customer context + clear decisions = action for growth
Other Trace services
Complete the solution around your business.
Alongside revenue intelligence, we design and configure the modules and connections your team needs, around your industry, priorities and ways of working.
We agree the scope, data sources and required connections before implementation.
Start with a sales challenge. Build a clear solution.
We review your priorities, existing data and team processes, then propose the right combination of the Trace core and supporting services.